max azria is a fashion designer of tunisian descent who founded the popular midscale women clothing line BCBG in 1989 , he created BCBG, an acronym for the french saying, bon chic bon genre ,in english which means good style,good class
...lubov and max...Max Azria's wife Lubov Azria runs all aspects of the company with him, she decides on the style influences for each season and the store decor
Lubov Azria, backstage this morning at BCBG Max Azria, counted Hillary Clinton among her inspirations for Spring.
The heart of the lineup was the T-shirt dress in multiple variations, cut in colorful fluttery silks and sporty, spongy jerseys that draped easily around the body.
In the spirit of wear-and-go, she also showed several rompers and jumpsuits.
Most of the looks were a success, in fact, a little repetition and a few too-weighty evening options aside
One feature of Max Azria's boutiques is the very restrictive return policy on their products, in that they do not allow any refunds at all, and in many cases, no exchanges of any kind are allowed either.
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